In this guide, you’ll learn:
✅ Why retargeting ads are essential for selling more courses
✅ How to set up high-converting retargeting campaigns
✅ The best ad creatives, messaging, and offers to close more sales
Let’s dive in! 🚀
Step 1: Why Retargeting Ads Are Crucial for Course Sales
On average, 97% of visitors don’t buy on their first visit. Retargeting helps you:
✔️ Recover lost sales – Bring back visitors who abandoned your sales page.
✔️ Stay top-of-mind – Remind potential students about your course.
✔️ Boost conversions – Retargeting ads convert 2-3x higher than cold ads.
✔️ Maximize ROI – Spend less by focusing on warm leads instead of cold audiences.
📌 Example:
🔥 1,000 people visit your course page → 900 leave without buying → Retargeting ads bring them back → More enrollments!
🔥 Pro Tip: The more touchpoints people have with your course, the more likely they’ll buy!
Step 2: Who Should You Retarget? (Best Audiences for Retargeting Ads)
You don’t want to retarget everyone—just those who showed interest.
📌 Best Retargeting Audiences for Course Sales:
✔️ Website Visitors – People who visited your sales page but didn’t buy.
✔️ Cart Abandoners – Users who started checkout but didn’t complete the purchase.
✔️ Lead Magnet Downloaders – People who signed up for your freebie (PDF, webinar, etc.).
✔️ Video Viewers – Anyone who watched 50%+ of your sales video or webinar.
✔️ Email Subscribers (Non-Buyers) – People who opened your emails but didn’t enroll.
📌 Example Audience Setup:
🔥 Facebook Ad 1 → “Free Training: How to Get Clients” → Leads visit the course page
🔥 Retargeting Ad → “Only 24 Hours Left to Enroll!” → Drives them back to buy
🔥 Pro Tip: The more engaged someone was before, the more likely they are to buy when retargeted!
Step 3: How to Set Up a Retargeting Campaign
You can run retargeting ads on Facebook, Instagram, YouTube, and Google.
📌 How to Set Up Retargeting on Facebook & Instagram:
1️⃣ Install the Facebook Pixel on your course website (Teachable, Kajabi, or WordPress).
2️⃣ Go to Facebook Ads Manager → Create a Custom Audience.
3️⃣ Select “Website Traffic” and choose “People who visited your sales page but didn’t purchase.”
4️⃣ Create an ad campaign targeting this audience.
🔥 Pro Tip: Set up multiple retargeting ads (cart abandoners, video viewers, lead magnet downloaders, etc.).
📌 How to Set Up Retargeting on Google & YouTube Ads:
1️⃣ Set up Google Ads & install the Google Tag on your website.
2️⃣ Go to Audience Manager → Create a Retargeting List.
3️⃣ Choose “Website Visitors” or “YouTube Video Viewers”.
4️⃣ Create a Google Display or YouTube Ad targeting this audience.
🔥 Pro Tip: YouTube retargeting works great for people who watched 50%+ of your webinar or sales video!
Step 4: Best Ad Creatives & Copy for Retargeting Ads
Your retargeting ads should remind, persuade, and create urgency.
📌 1️⃣ Urgency & FOMO Ads (Limited-Time Offer)
🔥 “Only 24 Hours Left! Enroll in [Course Name] Before the Price Increases!”
✔️ Works best for cart abandoners & warm leads.
📌 2️⃣ Testimonial Ads (Social Proof Boosts Conversions)
🔥 “Sarah made $5K in 30 days after taking this course—See how she did it!”
✔️ Use video testimonials or screenshot reviews to build trust.
📌 3️⃣ Objection-Handling Ads (Overcome Hesitation)
🔥 “Worried this course won’t work for you? We offer a 30-day money-back guarantee!”
✔️ Address common doubts like price, time commitment, or effectiveness.
📌 4️⃣ Reminder Ads (Stay Top-of-Mind)
🔥 “Hey [First Name], you checked out [Course Name] but didn’t enroll. Here’s a special bonus if you join today!”
✔️ Works well for email subscribers & website visitors.
🔥 Pro Tip: Video ads work best for retargeting! Try a 30-second video with a strong CTA.
Step 5: Budgeting & Optimizing Your Retargeting Ads
📌 How Much Should You Spend on Retargeting?
✔️ Start with $5-10/day per audience.
✔️ Scale up if the cost-per-conversion is profitable.
📌 Best Metrics to Track for Retargeting Ads:
📊 CTR (Click-Through Rate): Aim for 2%+ (higher = more engagement).
📊 Conversion Rate: Aim for 5-10%+ (higher = more sales).
📊 Cost Per Enrollment: Keep it lower than your course price profit margin.
🔥 Pro Tip: If your ads aren’t converting, test new creatives, headlines, or CTAs!
Final Thoughts – How to Sell More Courses with Retargeting Ads
🔹 Step 1: Retarget website visitors, cart abandoners, and engaged leads.
🔹 Step 2: Use Facebook, Instagram, YouTube & Google Ads.
🔹 Step 3: Run urgency, testimonial, and reminder ads.
🔹 Step 4: Optimize your ads based on CTR, conversion rate, and cost per sale.
By using retargeting ads, you’ll increase course enrollments, reduce lost leads, and maximize your ad spend! 🚀
Now, I’ll create a realistic horizontal image for this article. Give me a moment! 🎨