Selling your course is great, but what if you could increase your revenue without finding more students? That’s where upsells and bundles come in. These strategies allow you to increase the average order value (AOV) and maximize earnings from each student.
In this guide, you’ll learn:
✅ How upsells and bundles boost your course revenue
✅ The best upsell offers to increase student purchases
✅ How to create high-value course bundles that drive more sales
Let’s dive in! 🚀
Step 1: Why Upsells & Bundles Increase Your Course Revenue
Instead of relying only on new students, you can make more money from existing buyers.
✔️ Higher Average Order Value (AOV) – A student who planned to spend $297 may now spend $497.
✔️ More Profit Without More Marketing Costs – No need to attract more traffic.
✔️ Better Student Experience – Bundles provide more value, making students more successful.
✔️ Works for All Price Points – Whether your course is $50 or $1,000, upsells work!
📌 Example:
🔥 Instead of selling just a $197 course, you offer a $297 VIP version with extra content. Even if only 30% of students take the upsell, your revenue increases significantly!
🔥 Pro Tip: Students are most likely to buy an upsell immediately after purchasing—so offer it right after checkout!
Step 2: The Best Upsell Offers for Online Courses
Upsells work best when they add value without feeling like an unnecessary extra.
📌 1️⃣ VIP Coaching or Private Consulting (Best for High-Ticket Courses)
✔️ Offer 1-on-1 coaching sessions for premium students.
✔️ Works well for business, freelancing, fitness, and personal development courses.
📌 Example:
🔥 “Upgrade to VIP Coaching & Get 3 Private Strategy Calls for Just $297 Extra!”
🔥 Pro Tip: Coaching upsells work best for students who want personalized help.
📌 2️⃣ Advanced Course Modules (Exclusive Content Upgrade)
✔️ Sell extra lessons, advanced strategies, or case studies.
✔️ Works well for tech, business, and creative skills courses.
📌 Example:
🔥 “Want the advanced strategies? Get 3 bonus modules for just $99 extra!”
🔥 Pro Tip: This is great for students who want to go deeper but aren’t ready for coaching.
📌 3️⃣ Templates, Tools & Swipe Files (Done-for-You Resources)
✔️ Offer plug-and-play resources that save students time.
✔️ Works great for marketing, design, and copywriting courses.
📌 Example:
🔥 “Save hours of work! Get my complete client proposal template pack for $49!”
🔥 Pro Tip: Done-for-you tools convert well because they eliminate extra work for students.
📌 4️⃣ Group Masterminds & Private Communities
✔️ Give students access to an exclusive support group.
✔️ Great for entrepreneurship, self-improvement, and career-based courses.
📌 Example:
🔥 “Join our VIP Mastermind for $29/month and get ongoing coaching, Q&A calls, and networking!”
🔥 Pro Tip: A low-cost recurring upsell (like a membership) creates long-term revenue.
Step 3: How to Create High-Value Course Bundles
Course bundles allow you to sell multiple courses together at a discounted price, increasing your earnings per sale.
📌 1️⃣ The “Beginner to Expert” Bundle (Best for Skill-Based Courses)
✔️ Includes a beginner, intermediate, and advanced course.
✔️ Works well for coding, marketing, writing, and design courses.
📌 Example:
🔥 “Get the Complete Digital Marketing Bundle (3 Courses) for $497 instead of $897!”
🔥 Pro Tip: The more comprehensive the bundle, the more valuable it feels.
📌 2️⃣ The “Niche Specialist” Bundle (For Targeted Professions)
✔️ Includes multiple courses related to one niche or industry.
✔️ Works well for freelancers, coaches, and professionals.
📌 Example:
🔥 “The Freelancer Success Pack: Get the Copywriting, Sales, and Pricing Courses for $297!”
🔥 Pro Tip: This works well for audiences who need multiple skills to succeed.
📌 3️⃣ The “Fast-Track” Bundle (Best for Time-Sensitive Students)
✔️ Combines quick-start guides, templates, and coaching for fast results.
✔️ Works well for business, marketing, and career courses.
📌 Example:
🔥 “The 6-Figure Business Fast-Track Bundle: Get the course + coaching for $997!”
🔥 Pro Tip: Use words like “Fast-Track,” “Accelerator,” or “Master Plan” to create urgency.
Step 4: Where & When to Offer Upsells & Bundles
You need to offer upsells at the right moment to maximize conversions.
📌 Best Places to Offer Upsells:
✔️ After Checkout (One-Click Upsell Page) – The best time to sell an upsell is immediately after a purchase.
✔️ Inside Your Course Dashboard – Offer bonus modules & upgrades inside your course platform.
✔️ In Your Email Sequences – Send a special upgrade offer a few days after purchase.
✔️ On Your Sales Page – Show a “Good, Better, Best” pricing structure.
📌 Example Sales Page Setup:
🔥 Basic Course: $197
🔥 Pro Course + Bonus Modules: $297
🔥 VIP Coaching Package: $597
🔥 Pro Tip: Give buyers a limited-time discount on the upsell to create urgency!
Step 5: How to Price Your Upsells & Bundles for Maximum Sales
📌 Best Pricing Strategies for Upsells:
✔️ Keep It 30-50% of the Main Course Price – If your course is $297, price your upsell at $97-$149.
✔️ Use Psychological Pricing ($47, $97, $197, etc.) – Odd-number pricing converts better.
✔️ Offer “Stacked” Pricing Options – Create tiered packages to maximize sales.
📌 Example Pricing Structure:
| Offer Type | Price Range | Best For |
|---|---|---|
| Mini Upsell | $29 – $97 | Templates, worksheets, bonus lessons |
| Mid-Tier Upsell | $97 – $297 | Advanced modules, premium content, group coaching |
| High-Ticket Upsell | $497 – $2,000+ | 1-on-1 coaching, VIP mastermind, done-for-you services |
🔥 Pro Tip: Test different price points to see which upsells convert best!
Final Thoughts – How to Use Upsells & Bundles to Increase Course Revenue
🔹 Step 1: Upsells & bundles increase student value without extra marketing costs.
🔹 Step 2: Offer coaching, bonus content, templates, and VIP access as upsells.
🔹 Step 3: Create high-value bundles to sell multiple courses together.
🔹 Step 4: Place upsells after checkout, inside emails, and on the sales page.
🔹 Step 5: Use smart pricing strategies to maximize conversions.
By adding upsells and course bundles, you can double or triple your revenue—without selling to new students!🚀
Now, I’ll create a realistic horizontal image for this article. Give me a moment! 🎨